Build a multi-unit home care business—not just a single agency.
Keep Safe Care is moving beyond mass-market single-unit franchise sales. We are awarding a limited number of multi-unit territory development opportunities to entrepreneurs, builders, and investors who want to create a real care platform in a large market.
One territory. Multiple agencies. One operating system.
Traditional franchising is built around selling one location at a time. Keep Safe Care is designed for market builders—people who want to develop a defined metropolitan area, recruit leadership, and create a scalable private-duty platform.
Your capital belongs in the market: caregivers, referral relationships, local leadership, and client service—not unnecessary offices, royalties, or layers of overhead.
“We take care of our caregivers, so they can take better care of you.”
Our growth strategy starts with the same caregiver-first principle that powers every Keep Safe Care agency.Large-market opportunities, selectively awarded.
Our strategy is to grow Keep Safe Care into one of the largest caregiving agencies in the country by 2030. We are doing this through our MSA strategy. We have identified the 40 largest MSAs in the United States and will franchise, form joint ventures, or open company stores in order to reach this goal and serve more than 60% of the country’s population.
Franchise territories
Markets currently planned for multi-unit franchise development, subject to availability and applicable franchise requirements.
- Houston
- Atlanta
- Miami
- Phoenix
- Boston
- Tampa Bay
- Denver
- Orlando
Joint Venture markets
Markets we expect to pursue through strategic investors or joint ventures.
- New York
- Los Angeles
- Chicago
- Washington, D.C.
- Philadelphia
- San Francisco
- Detroit
- Richmond
Operating markets
These markets are reserved for existing Keep Safe Care corporate or operating plans.
- Dallas / Fort Worth
- San Antonio
- Austin
- Additional markets may be reserved as plans develop
View the interactive MSA territory map
Hover over a marker to see the MSA and its current development designation.
View the current MSA planning list for the United States
Forward-Looking Statements / Safe Harbor
Keep Safe Care expects to offer approximately 10 to 20 multi-unit territory development opportunities, concentrated primarily in eligible markets throughout the South, Southeast, and Southwest, subject to market availability, applicable state franchise laws, FTC requirements, and final legal review. Market designators are strategic planning categories only. A corporate or joint-venture classification is not a guarantee of treatment under any particular franchise law. Each opportunity is subject to applicable disclosure, agreement, and approval requirements.
Caution: Financial projections and statements regarding potential returns are management estimates only and are not guarantees of future performance. Actual results vary based on market conditions, investment, execution, staffing, regulatory requirements, and other factors. Franchise offerings are subject to applicable disclosure and registration requirements. Please consult an attorney before proceeding.
Build the market in stages.
There is a proven process for building out a territory, and it begins with leadership. Once you have the right territory developer on board, the focus is on expanding your hyperlocal referral network, increasing your census, and building the ability to support clients in your first, second, and subsequent locations. Complete development will take between two and three years, based on the size of your area and the abilities of the territory developer and their team.
Find the Right Person First
This individual will have to possess the ability to develop a referral network, market to referral sources, manage caregiver and open the first location in the territory.
Training on How to Execute
Keep Safe Care offers a 40-hour intensive course on how to market, network, recruit, manage and operate not only a private duty agency, but any business. The key is frictionless growth.
Fanatical Prospecting is Key
Initially, this is what the territory developer is going to be spending 80% of their time doing prior to launch. Establishing the reputation of Keep Safe Care as the Caregiver company amongst referral partners.
Launch first agency
Continue to build the hyper-local referral relationships with home health and hospice agencies, on board clients, and recruit professional caregivers, while establishing the agency’s foundation.
Keep Performance Indicators
What gets measured, gets done. Look at key performance indicators of agency, start to develop Agency Directors, and create a leadership bench required for expansion across the territory.
Open the next locations
Due to the expansible technology platform, the software allows for easy expansion from one to twenty location in a territory. This is dependent on your territory director meeting milestones and effectively managing staff.
Technology and economics built around caregivers.
Keep Safe Care Franchisees can access a fully integrated backend software application—Private-Duty-in-a-Box®—that brings the essential functions of operating a private-duty agency online. The platform is continuously improved so agencies can reduce operating friction, support caregivers, and grow with a more efficient back office. We also offer this sophisticated software stack to non-franchisees in the form of a white label option.
Associates: a non-franchise software solution
The Associates program is designed for independent private-duty agencies with more than 250 billable hours of weekly census that want to expand, save money, and operate more efficiently. Associates use Private-Duty-in-a-Box® under their own name, brand, and business model. They keep their own policies, procedures, and client data while using a white-label software platform for caregiver recruitment, matching, scheduling, EVV, payroll, communications, and agency operations. Pricing under a fixed fee, and there is no long term contracts.
Associates are not Keep Safe Care franchisees and do not receive a protected territory or Keep Safe Care marketing. They remain independent businesses and may choose to convert to an Affiliate in the future under a separate agreement.
Caregiver Recruitment, Curation, Management, and Payroll
Recruiting and the personnel needed to manage caregivers represent some of the largest operating costs in a private-duty agency. Private Duty in a Box® provides a caregiver curation system that reduces recruitment costs and administrative work. Affiliates and Associates have access to a growing pool of caregivers instead of relying on constant advertising and manual recruiting.
Client Matching
When an Affiliate or Associate adds a new client, the client’s needs can be matched online with caregivers in the area. Affiliates and Associates can review caregiver profiles, identify the strongest matches, and present options to the client for review and selection. Caregivers can also see what type of care is needed before deciding whether they want to work with a particular client.
Reduced Truancy and Turnover — The 2/3 Rule®
Private Duty in a Box® is designed to give caregivers more choice, better pay, and shorter driving distances. Combined with The 2/3 Rule®, this caregiver-first structure is intended to support lower truancy and turnover while reducing the staffing burden and overhead required to manage caregivers.
Integrated Scheduling, Billing, Collections, and Payroll
Back-office functionality is integrated and automated. Once a care-pair is formed and scheduled, electronic tools support caregiver check-in, billing, collections, and payroll, allowing the agency to focus more of its time on clients and caregivers.
Auto-Generated Online Care Plans
Private Duty in a Box® can create an online care plan that caregivers review and sign off on as they complete tasks through their mobile phone. A daily care plan is sent to each caregiver before the scheduled shift begins.
Caregiver Curation, Management, and Ratings
Affiliates and Associates can review caregiver ratings and hours worked when assessing prospective matches. The platform also includes a “Do not hire” feature that blocks undesirable caregivers from future client matches.
Geo-Location Check-In and Check-Out
The system can verify caregiver check-in and check-out at the scheduled residence, helping reduce fraud and no-shows. Affiliates can view caregiver and client locations on a map and receive notice when a caregiver may not arrive at the scheduled location on time.
Mobile Compatibility
Private Duty in a Box® is mobile-enabled so caregivers can participate in a fully integrated, real-time operating system. Mobile capability can also be extended to the care-circle members of an Affiliate’s or Associate’s clients.
Start a conversationAre you a market builder?
We are looking for experienced operators, entrepreneurs, and investors who want to develop a multi-unit home care business. Tell us the market you are considering and how you want to participate.
Request more informationClose form
We are not offering a mass-market single-unit opportunity. Territory size, unit count, fees, development schedule, and structure vary by market and are subject to final approval.